mFilterIt

mFilterIt is the trusted partner for safeguarding digital performance, reputation, and revenue across every touchpoint. Our AI-powered suite spans ad traffic validation, brand protection, brand safety, affiliate monitoring, and digital commerce intelligence—delivering full-funnel visibility, source-level transparency, and actionable insights.We secure brands across Google, Meta, programmatic, affiliate, app, and web ecosystems. With advanced analytics, behavioral intelligence, OSINT-led threat detection, heuristic models, and continuous monitoring, mFilterIt helps brands maintain integrity, protect their digital assets, ensure compliance, and elevate marketing and commerce outcomes with confidence. 

Product Descriptions 

Valid8 – Ad Fraud & Invalid Traffic Detection 

Valid8 is our advanced ad fraud detection tool that offers end-to-end fraud validation across impressions, clicks, installs, and conversions. Powered by AI, ML, behavioral and heuristic analysis Valid8 identifies general and sophisticated invalid traffic—including fake clicks, click spamming, click injection, geo fraud, and incent fraud—across web, app, OTT, and CTV environments. 

 PACE – Brand Safety Solution 

PACE is an AI/ML-powered brand safety tool designed to prevent unsafe or irrelevant ad placements. It analyzes sentiment, context, and regional content, compliant to  GARM standards, and ensures precise contextual targeting—helping brands protect reputation and maximize reach in brand-safe environments. 

 Sentinel+ – Brand Protection Suite 

Sentinel+ is a comprehensive brand protection solution that uses OSINT techniques to detect brand infringements, phishing scams, counterfeit listings, fake social handles, and trademark misuse. It provides real-time alerts, risk scoring, and automated enforcement to safeguard digital assets and brand reputation. 

mScanit – Ecommerce Intelligence & Digital Shelf Analytics 

mScanit provides ecommerce intelligence solution and digital shelf analytics to help brands strengthen online visibility and competitiveness. It monitors pricing and discounts, marketplace share of shelf, stock availability—including quick commerce—content quality, delivery performance, and pricing and digital shelf trends to drive strategic decisions. 

 EffCent – Affiliate & Influencer Monitoring 

EffCent is a affiliate monitoring solution for affiliates, influencers, and search partners. It validates audience authenticity, detects bot-driven behavior, flags incent fraud and brand bidding, and ensures partner accountability—improving efficiency and protecting brand integrity across affiliate campaigns.