Based in Brooklyn, Whop combines a commerce-and-community hub for software companies, combining customer access, payment collection, and community activity inside a flexible commerce system. Online product teams can accommodate coaching with products, while keeping customer paths by offer, letting sellers adapt commercial models under a tailored commercial flow. The modular app layer allows operators to connect calendar access, gated pages, and discussion forums, as businesses define content visibility by product. On the billing side, sellers can coordinate varied payment options, payment pages, payment management, and revenue transfers, as customer records remain linked. To improve discovery, the ecosystem may provide campaign features, partner referrals, and advertising tools, to reach new buyers. The system can fit mixed product catalogs, courses and communities, or consulting offers, so participation reflects terms around a product-specific business setup. For product teams, developers can apply application tools and payout capabilities, so builders can add selected functions. For internet entrepreneurs, the service coordinates online business and checkout across a practical selling environment.